No market, niche or otherwise, will survive without a strong presence in ecommerce. Whether it’s business-to-business (B2B) or business-to-customer (B2C), ecommerce must be a part of any business and marketing strategy. It’s simply incumbent on any business to optimize the buying experience.
The part of the cannabis industry selling what you might call “things” is one aspect of the commerce. But the part of the industry that sells cannabis and derivatives presents a different challenge.